So I've hinted to it in previous posts but in this one and one more next week I will be explaining our target audience and the decisions that we have made accordingly to fit their wants. As soon as we started brainstorming for this documentary, Shreya and I knew that we wanted to create something that we could relate to, something that we had some personal knowledge about. Subsequently, we decided that because we were picking a topic that we related to, a lot of our peers and those younger than us would probably relate to it as well. That was our though process behind choosing gen z to be our target audience.
Generation Z or those born between 1997-2012(about then there is some debate about the end date) are the most multicultural generation the world has ever seen. This is largely due the massive amount of globalization that has occurred during the second industrial revolution (tech revolution) as well as increased connectedness that allowed for far more intercultural connections. Shreya and I both relate to this because our families have immigrated from other places to America and we both have family that still live abroad and not in the United States. We want this generation which has such a unique understanding and arguably more tolerance for other cultures to be interested in a doc like this because we believe they could see themselves in it. We are planning to include a variety of shots including the interviews, graphics, and animation to keep the doc visually engaging.
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